TODD NOREM
CREATIVE DIRECTOR | WRITER
My career started in the music industry. I worked for Caroline Records and then moved into a music licensing role at ASCAP before settling into a career in advertising as a copywriter and creative director.
My passion for music never waned. I have an almost encyclopedic knowledge of music, but mostly I like telling stories of the journeys it has taken me on. How I found it. What it meant to me. And how it continues to inspire me.
In 2022 I started a YouTube channel so I could talk about it.
Songwriting
I was writing songs before I ever picked up an instrument. Ideas and melodies would come to me and I'd try to document them as well as I could. Later I picked up a guitar and primarily used it as a writing tool.
In 2005 I started participating in February Album Writing Month, or FAWM, an annual songwriting challenge where the goal is to write and album of 14 songs during the shortest month of the year. I still get to work every February on a new batch of songs. Occasionally I'll use the songs for a recording project.