I'm a creative.
Usually that involves writing.
It's about ideas. Lots and lots of ideas. As many ideas as it takes to get to the best idea. Which, sometimes ends up being the first idea.
But you want to be sure of it.
Because you're going to need to love that idea. Nurture it. Allow it to grow. And discover what it's made of.
This is where craft comes in.
Collaboration usually makes it better.
Plus, it's a lot more fun.
With over 15 years of experience, I've created transformative brand campaigns for industry giants like IBM, Target, and E&J Gallo Winery that have reshaped narratives, bolstered brand resonance, and delivered tangible results.
My relentless curiosity drives me to delve deep into the heart of brands and their audiences to craft strategies that foster connection and growth.
AI Enthusiast & Prompt Engineer
I've immersed myself in prompt engineering, harnessing this technology to develop innovative solutions. It's part of my ongoing commitment to staying at the forefront of the ever-evolving advertising landscape.
My leadership style is rooted in collaboration, authenticity, and innovation. I've helped facilitate groundbreaking work as both a creative director and a copywriter and have received industry recognition including Communication Arts, Archive Magazine, Adfed, Adweek, and AIGA.