The Mistaken Identity Project

San Francisco based Amazon Advertising has had their share of mix-ups with Amazon.com in their 18-year history. So we created the Mistaken Identity Project, featuring stories of everyday people whose names are famous, even though they may not be.

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Some of our "celebrities" included Renee Zellweger, David Letterman, Justin Bieber, Alice Cooper, and Jon Stewart. Scroll down for videos.

 

The project generated significant press, including features in Adweek, Ads Of The World, the San Francisco Egotist and even Yahoo News.